Our Story

Small studio. Thoughtful apps.

We started DataCraft Studio to build the apps we kept wishing existed—thoughtful, beautifully designed tools that make complicated parts of life feel simpler.

Right now, we’re focused on fitr+ and travelr+: one brings your entire fitness journey together, while the other turns the idea of a trip into a plan you’re genuinely excited to take.

We care about the details: what deserves to be included, what should stay out, and where AI can be genuinely helpful instead of simply being added for the sake of it. Every feature has a reason to exist, and every app is something we would want to use ourselves.

fitr+

Track → Understand → Adapt

fitr+ is a fitness app that tracks your workouts, nutrition, and body goals. It visualizes your progress so you can understand it, and coaches you on what to do next using AI.

Our app goes beyond tracking to help you understand your progress through trends. Hit a plateau? AI Coach builds a new workout split tailored to your goals, suggests meal ideas, and answers questions about your progress and how to improve.

fitr+ features:

Track workouts — log sets, reps, and weight
Log meals — search foods or enter macros manually
See trends — observe your workouts, nutrition, and body changes over time
AI Workout Split — a custom training split tailored to your fitness goals
AI Meal Planner — full meal plans built around your macros and preferences
AI Coach — ask questions about your trends, progress, and how to improve

fitr+ home screen showing today's workout, nutrition, and body summary

fitr+ screen logging sets, reps, and rest for a workout

fitr+ workouts screen with an AI-built training split

fitr+ food search screen while logging a meal

fitr+ AI-built meal plan with meals, macros, and calories

fitr+ trends screen with workout and nutrition charts

Available now on iOS →

travelr+

Your whole trip, starting with an idea.

Tell travelr+ where you’re going, how long you’ll be there, what you enjoy, and how you like to travel. It turns that into a complete day-by-day itinerary tailored to you.

Every stop is organized on a map; every day is easy to follow. Refine your plans with AI’s help until the trip feels like one you would have planned yourself—just without all the hours of research.

Personalized day-by-day itineraries
Every stop organized on a map
Easy AI-assisted changes

In development.

One Account

One account. Your data stays separate.

Your DataCraft Studio account works across every one of our apps, so you won’t need to create a new account each time you try something new.

Only your login is shared. Your fitness information stays in fitr+, your travel information stays in travelr+, and each app remains its own private space.